"When The Dress first came out and was shown to the world, I thought it was social media fluff," Bevel Conway, a professor of neuroscience at Wellesley College and an author to one of the studies, tells Yahoo Health
The image has become an online sensation, with posts arguing over the dress's original colours - and science behind the debate - being viewed and shared millions of times
14 Gorgeous Black Wedding Guest Dresses, from $45 to $595 PureWow editors select every item that appears on this page, and some items may be gifted to us
Round mirror features a flat base and built-in brackets that rest and mount to the back of your dresser
The styling possibilities are endless, but the overall vibe remains the same: refined, confident, and quietly sexy