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Because I have a petite clothing line for women 54 and under, I get feedback from thousands of my customers on a daily basis and many of them are in their 70s

Let the sneakers anchor everything else, and build from there

As Veix noted of #TheDress: Have a gander on Twitter, and youll see people trying to have a stab at it with other memes and optical illusions: Nobody could have predicted that #TheDress would get so huge

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Then I realized my closet already held the ultimate Halloween hack: a plain black dress