Public Opinion KERR PUBLISHING The chapters in this keynote

The chapters in this keynote volume shed new light on the contextual factors in knowledge creation

Statistics is the field of knowledge concerned with data collection

O'Toole compellingly captures the personal life of a public icon and the pageantry of sports during the 1930s and '40s

the text keeps learners motivated and engaged

While long neglected by students of the period

Public Opinion KERR PUBLISHING The chapters in this keynotePublic opinion is it a simple aggregation of individual views, or is it some kind of collective level, emergent product of debate? What is the role of public opinion in popular government? How do the mass media shape public opinion or link it with governmental decision making? This book explores such questions by tracing the historical development and application of the concept of public opinion.