Cases in Marketing Management Doug Miller These ideas have led to

These ideas have led to service innovations including the development of support groups for people with dementia

and from a quick fix to lifelong development skills

Owingo Mills

Ian Preece sets off on a road trip across Europe and America to try to get behind the scenes (and sounds) of the independent music industry today

Each recipe is prefaced by an introduction

Cases in Marketing Management Doug Miller These ideas have led toThis comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the