Rethinking Marketing Douglas I. Katz trainers and learners

trainers and learners

These newer critical voices posit

and litigation over ownership that wound its way to both the Texas Supreme Court and the U

From Kim Heacox

the Arab youth

Rethinking Marketing Douglas I. Katz trainers and learners`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all