The Art of the Show An Introduction to the Study of Exhibition Management Fifth Edition AUTH-7223356 Tim Higgs Author

Tim Higgs Author

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The Art of the Show An Introduction to the Study of Exhibition Management Fifth Edition AUTH-7223356 Tim Higgs AuthorThe Art of the Show, an Introduction to the Study of Exhibition Management textbook, explores the world of exhibitions and events. The fifth edition focuses on the requirements for planning and holding a successful exhibition, both business to business and business to consumer events; what must be done leading up to the exhibition, during the exhibition and post event, to create a marketplace for buyers and sellers that fosters engagement and offers a