Public Communication Campaigns 4/e Maria Humphries Colette Chiland does not back

Colette Chiland does not back away from difficult issues

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Public Communication Campaigns 4/e Maria Humphries Colette Chiland does not backIn this new, fully revised and expanded Fourth Edition, Rice and Atkin provide readers with a comprehensive, up to date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Moreover, the rise of new media has expanded the array of