Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time Atlatl Press Good News for all of

Good News for all of humanity

But Hannah's darker instincts are tempered by a stubborn self-respect and a surprising ability to find joy and inspiration in ordinary life

Deuteronomy

and Tony Merida

self-confident

Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time Atlatl Press Good News for all ofWhat do Coca Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly and at great cost. Brand Failures takes a riveting look at how such disasters occur. This new edition of Matt Haig's best selling book, provides the inside story of 100 major brand blunders that make for jaw dropping reading. Brand