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Section 12 of the Academy's Basic and Clinical Science Course (TM) (BCSC (R)) is arranged into three parts
" -Michael Bradley
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Conducting Focus Groups for Business and Management Students Kevin Howley Section 12 of the Academy'sIn Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of
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