Brand Antarctica Samantha Freeman Rebecca Babcock

Rebecca Babcock

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Brand Antarctica Samantha Freeman Rebecca BabcockAntarctica is, and has always been, very much "for sale." Whales, seals, and ice have all been marketed as valuable commodities, but so have the stories of explorers. The modern media industry developed in parallel with land based Antarctic exploration, and early expedition leaders needed publicity to generate support for their endeavors. Their lectures, narratives, photographs, and films were essentially advertisements for their adventures. At the