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the author provides a conceptual framework for the work's large structures with the help of theories and methods borrowed from Freud
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Crafting Customer Value Gerard Magill activities that provide hands-on experienceThis work shows how companies can avoid commoditization by delivering superior customer value. It provides an account of what a company must do and how to go about doing it in each critical area. It utilizes numerous vignettes and mini cases drawn from several large and medium sized companies to illustrate its points and shows the application of frameworks, models, concepts and techniques.
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