Beyond The Familiar: Longterm Growth Through Customer Focus And Innovation-used Kingwell Esther Friesner

Esther Friesner

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Beyond The Familiar: Longterm Growth Through Customer Focus And Innovation-used Kingwell Esther FriesnerStrong Customerfocused Companies Have A Clear, Relevant Promise Which They Obsessively Deliver Dayin, Dayout. At The Same Time, They Relentlessly Drive The Market By Evolving The Offer In The Face Of Market Developments And Opportunities. Because They Meet Customer Needs Better Than The Competition, Again And Again, They Are Able To Generate Sustainable, Profitable, Marketleading Organic Growth. The Problem The Book Addresses Is How To Achieve This.