Detail in Typography notgoingtotypographics we can’t read German

we can’t read German

Heinz Gappmayr

Writing beautifully is an art

but as you can see it is not in great shape

Paul Rand said he would only show the client one logo idea

Detail in Typography notgoingtotypographics we can’t read GermanKatherine Small Gallery was opened just so we could sell this one book. Every graphic designer, architect, and writer should know the simple typographic guidelines that Jost Hochuli lays out in these modest 64 pages. Its got all the rules and Hochuli always shows the wrong way before showing the right way because one has to know suffering in order to know pleasure. We cant adequately stress how essential, interesting, and useful this book is. You