American Crew Precision Blend Natural Grey Coverage Trio Pack 3 x 40ml Medium Ash Mascara Rowdy Roadie is a burnt-terracotta

Rowdy Roadie is a burnt-terracotta red with brown undertones — the shade that works from summer to winter because it's not relying on brightness

Tuberose and jasmine top a warm

unisex enough to work for anyone who wants to smell intentional

A lightweight cream that melts into skin without the greasy finish most men's moisturisers leave behind

dialled up in projection and depth

American Crew Precision Blend Natural Grey Coverage Trio Pack 3 x 40ml Medium Ash Mascara Rowdy Roadie is a burnt-terracottaThree 40ml bottles in the box one developer, one colour, one activator. Medium Ash sits between dark blonde and light brown, built to blend grey without going too dark or too warm. Mix and apply in ten minutes, leave for thirty, then rinse. For him: designed to cover grey while keeping hair looking like hair, not dyed hair. No ammonia smell that lingers in the bathroom. Repeat every four to six weeks depending on how fast the grey grows back.